Rory Cain
Rory Cain seated at a grand piano on a concert hall stage

Music education deserves to be taken seriously.

Data, leadership and go-to-market discipline for the music schools on Main Street.

There is nothing cooler than a kid learning music.

For too long, music education has been overshadowed by sports and every other youth activity. I want this industry to get the respect it deserves, and that starts with running it like the serious business it is.

What I work on

  • School owners

    Enrollment, pricing, retention and operations.

  • The industry

    Research and data on music and performing arts schools, and partnerships with the brands, retailers and investors who serve them.

  • Speaking

    Main stage at The NAMM Show, two years running.

About

I grew up in my family's music stores outside Philadelphia and later ran my own music school. Then I went into leadership, data and go-to-market, without ever leaving music education. Today I'm VP of Sales and Strategic Partnerships at Opus1.